The first step in SEO (search engine optimization) for your Blogger blog is making your post titles display before the blog title in SERP (search engine results pages).
Why You Should Show Post Titles Before Your Blog Title:
Showing the individual post or article title first, before your blog title (the name of your blog) tells readers and most of all, the search engines, exactly what the article is about, so you get targeted readers who are directly interested in your content and are more prone to do the following:
- Remain on your page longer.
- Make return visits.
- Share your page with other like-minded people, providing free promotion and advertising for you.
Learning how to ensure that your site gets indexed by major search engines like Google, Yahoo, and Bing is a major step in the right direction. This is how visitors find your site via Internet searches.
When Sites Are Not Indexed by Search Engines:
Having a website or a blog that is not indexed by search engines is akin to a person yelling at the top of their lungs in an empty forest or playing the most glorious concerto ever composed at home alone, in a dark basement. This is exactly what it's like when web publishers write beautifully-crafted content and the search engines are unable to find it.
The snowball slowly starts to roll, eventually increasing in speed until it reaches the quickest allegro tempo that has ever been achieved by humans. "What am I getting at?" you might ask. In a nutshell, as a blogger, you can be the greatest writer in the entire world, but if the search engines are not indexing your pages in a well-optimized format, then you lose.
What You Lose When You Do Not Take Time to Perform Basic SEO for Your Blog:
You lose potential readers, advertisers, and backlinks. The implications are innumerable. Let's face it. Those who could care less about anyone else reading their writing or visiting their blog or website could just as easily keep a personal diary in a spiral notebook, saving a great deal of time, energy, and effort.
Most blogs display the "blog title" (name or title of the blog) before the "post title" (title of the particular post or article) by default. This is poor, in terms of SEO. This scenario sends the wrong message, if any to search engines and potential readers who will most likely bypass all those lovely articles and posts, based on what they see in the SERPS.
Here's The Message That is Sent With No SEO:
- You have only one page on your website.
- Every page on your site bears the exact, same content, which Google refers to as "duplicate content."
- Your site is brand new.
- Your site needs more backlinks from other sites.
- Your site was not available when it was crawled by the search engine.
- Your site was hacked.
Understanding duplicate content and how it can lower your Google pagerank is very important. Google defines this as follows,
"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar."Displaying the same content on your site more than one time or copying material from another site is what Google refers to as duplicate content. This is a major "no-no" and will drastically reduce your pagerank in a New York minute.
Benefits of Getting Your Blog Indexed and Crawled by Search Engines:
There are numerous benefits of making sure that your blog or website is included in SERPS (Search Engine Results Pages). Short of accomplishing this, your site is virtually invisible.
Here are the main benefits:
- Indexed and Crawled by Search Engines
- Displayed in SERPS (Search Engine Results Pages)
- Attract More Targeted Readers
- Increase in Subscribers
- Google Pagerank Increase
- More Relevance and Inbound Links
The following is a wonderful work-around for your Blogger blog that will help you with the first and most important SEO step, which is to get your post titles (individual articles) to display before your blog title (name of your blog). Here's all you have to do.
- Login to your Blogger blog.
- Go to your Dashboard and select Layout.
- Click on Edit HTML.
- Find this tag:
- Copy and paste the following code in your template in its place.
- Save your template.
Sit back, relax, and watch your traffic just soar! Let me know how this works for you.
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