Thursday, October 14, 2010

How to Make Your Post Titles Display Before Blog Title on Blogger

Google Appliance as shown at RSA Expo 2008 in ...                          Image via Wikipedia
The first step in SEO (search engine optimization) for your Blogger blog is making your post titles display before the blog title in SERP (search engine results pages). 

Why You Should Show Post Titles Before Your Blog Title: 

Showing the individual post or article title first, before your blog title (the name of your blog) tells readers and most of all, the search engines, exactly what the article is about, so you get targeted readers who are directly interested in your content and are more prone to do the following:
  • Remain on your page longer.
  • Make return visits.
  • Share your page with other like-minded people, providing free promotion and advertising for you.
If your goals are to share your site with others, then it is an absolute must to ensure that it is optimized and indexed for search engines, and that it shows up in the SERPS (search engine results pages). If you are at all unsure how to accomplish this, then you need to read this article before doing anything else.

Learning how to ensure that your site gets indexed by major search engines like Google, Yahoo, and Bing is a major step in the right direction. This is how visitors find your site via Internet searches.

When Sites Are Not Indexed by Search Engines:
Having a website or a blog that is not indexed by search engines is akin to a person yelling at the top of their  lungs in an empty forest or playing the most glorious concerto ever composed at home alone, in a dark basement.  This is exactly what it's like when web publishers write beautifully-crafted content and the search engines are unable to find it.

The snowball slowly starts to roll, eventually increasing in speed until it reaches the quickest allegro tempo that has ever been achieved by humans. "What am I getting at?" you might ask.  In a nutshell, as a blogger, you can be the greatest writer in the entire world, but if the search engines are not indexing your pages in a well-optimized format, then you lose.

What You Lose When You Do Not Take Time to Perform Basic SEO for Your Blog:
You lose potential readers, advertisers, and backlinks.  The implications are innumerable.  Let's face it.  Those who could care less about anyone else reading their writing or visiting their blog or website could just as easily keep a personal diary in a spiral notebook, saving a great deal of time, energy, and effort.

Most blogs display the "blog title" (name or title of the blog) before the "post title" (title of the particular post or article) by default.  This is poor, in terms of SEO.  This scenario sends the wrong message, if any to search engines and potential readers who will most likely bypass all those lovely articles and posts, based on what they see in the SERPS.

Here's The Message That is Sent With No SEO:
  • You have only one page on your website.
  • Every page on your site bears the exact, same content, which Google refers to as "duplicate content." 
  • Your site is brand new.
  • Your site needs more backlinks from other sites.
  • Your site was not available when it was crawled by the search engine.
  • Your site was hacked.
Google Spells Out The Dangers of Duplicate Content:
Understanding duplicate content and how it can lower your Google pagerank is very important.  Google defines this as follows,
"Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar."   
Displaying the same content on your site more than one time or copying material from another site is what Google refers to as duplicate content. This is a major "no-no" and will drastically reduce your pagerank in a New York minute.

Benefits of Getting Your Blog Indexed and Crawled by Search Engines:

There are numerous benefits of making sure that your blog or website is included in SERPS (Search Engine Results Pages). Short of accomplishing this, your site is virtually invisible.

Here are the main benefits:
  • Indexed and Crawled by Search Engines
  • Displayed in SERPS (Search Engine Results Pages)
  • Attract More Targeted Readers
  • Increase in Subscribers
  • Google Pagerank Increase
  • More Relevance and Inbound Links
 How to Get Each Blog Post's Title to Display Before The Blog's Title in SERP:

The following is a wonderful work-around for your Blogger blog that will help you with the first and most important SEO step, which is to get your post titles (individual articles) to display before your blog title (name of your blog). Here's all you have to do.
  1. Login to your Blogger blog.
  2. Go to your Dashboard and select Layout.
  3. Click on Edit HTML.
  4. Find this tag: <data:blog.pageTitle/> .
  5. Copy and paste the following code in your template in its place.
  6. Save your template.
<b:if cond='data:blog.pageType == &quot;index&quot;'>

Sit back, relax, and watch your traffic just soar!  Let me know how this works for you.

Friday, September 10, 2010

Enspyre Nominated for Kreativ Blog Award: Check in to See Who Else is Hot

Divalicious recently nominated this blog for a Kreativ Blog Award, which is a really cool meme.  This prestigious award is given to bloggers who publish ingenius, informative, entertaining pop culture blogs that are also viewed as visually appealing.  The Kreativ Blog Award is quite similar to our Pop Culture Bloggie Award.

Then the onus is on that blogger to share seven things they love with their readers.  Upon doing that, they are asked to nominate other bloggers who they think also fit the bill.

So, now, it's my turn!   

<<<<<<<<-----------  That's me singing, "It's myyyyyyyyyy turn!"
First of all, I'd like to thank Divalicious for nominating me for this award in the first place!  I find her blog to be a great, juicy read.  Make sure you check her out!
Seven Things I Love:

  1. I love God!
  2. I love being a mommy! 
  3. I love to read and write! 
  4. I love listening to all sorts of music like R&B, Hip-Hop, Jazz, Folk, Classical, Neo-Soul, Bluegrass, and Gospel, just to name some! 
  5. Some of my favorite recording artists are Wyclef Jean, Michael Jackson, Elton John, Lady Gaga, Stevie Wonder, Jennifer Hudson, Dwele', Madonna, Whitney Houston, and the list goes on and on! 
  6. Poetry was my very first love!
  7. I love my family!
 My Nominations for The Kreativ Blog Award:

I nominate the following blogs for The Kreativ Blog Award because I think they're downright awesome.  I definitely highly recommend them.

Check out these outstanding pop culture blogs now!

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Wednesday, April 28, 2010

Last Night’s ‘Glee’ A Hit: One Less Beautiful Home to Sing

“Glee”  is a hit, really.  Last night’s episode was no different.  The unique musical choices and arrangements are like none other, including "Home," from the Wiz, made popular by Stephanie Mills, who was on The Monique Show last week, "A House Is Not A Home," by Luther Vandross, Christina Aguilera's "Beautiful," and "One Less Bell to Answer" (The 5th Dimension).

There’s nothing even remotely similar on television today, believe me.  I searched.  To come even close, you’d have to create a mash-up of something from the 1950’s, morph it into a whole lot of somethings from the 1980’s, snatch up some 1960’s flavor, and top it all off with a mock-up from the 1990’s and beyond.  I know something like a replica of Lady Gaga would have to hang out somewhere in that funky mix, just to hold it all together. 

Not only was last night’s episode beautiful, with its numerous highs and lows in emotional tugs, but also in sheer talent.  The music was off the grid in terms of originality and truth, from the characters’ perspectives.  Every word that was sung last night was not only believable, but appropriate for each character to say.  Not that I’m at all one who believes that everything that we watch on television has to be realistic, but the word that sticks out in my memory of last night’s “Glee” episode most, is undoubtedly, “Believable.”  I loved it!

Kristin Chenoweth
Kristin Chenoweth

Kristin Chenoweth’s character, Little Miss alcoholic herself, played by April Rhodes, was wonderful in her portrayal.  She was so splendid that I’m even sorry for referring to her as an alcoholic.  She’s evolved some and changed for the better, as she seems to be willing, ready, and able, to do so much more.  April appeared stronger and more ready to make positive changes in her life.  Not only that, but she went out of her way to prove that she really is capable of being a friend to Will, played by the handsome, Matthew Morrison.

Matthew Morrison
Matthew Morrison

The duet they sang together all, but had me in tears of delight.  They sang a medley of Luther Vandross’ “A House is Not a Home,” and “One Less Bell to Answer,” by The 5th Dimension.  It was simply fantastic!  Who can discuss the show itself, absent of the wonderful music that is so new, now, next?  It’s absolutely impossible and aren’t we all so fortunate because of it?

Other show-stoppers from last night’s episode of were two stand-out performances.  One was by Kurt, played by Chris Colfer.  This young star gave us a most interesting and lovely version of “A House is Not a Home,” by Luther Vandross.  Colfer’s voice is pristine, to say the least.  The particular version of the song that he sang was absolutely unfathomable, prior to listening.  His arrangement can only be described as Luther meets Bing, with loveliness sprinkled all about it!

Chris Colfer

My ears were in absolute Heaven and disbelief at what I heard.  It was awesome.  The song is usually sung with more of a soulful presence and it’s what is expected for the most part, but Colfer definitely did the song justice.  No doubts and no qualms, even from the most die-hard Luther fans.  He gets a lot of credit for having the courage to not only try such a feat, but for accomplishing it. 

Let’s put it in context.  Singing a Luther Vandross song while the soulful singer was still alive was akin to singing gospel at the world famous Apollo Theater in New York.  To get away with this and not get booed or defamed, you must have a firm grasp and understanding on not just how to sing gospel music, but you must have a deep respect for it.  It doesn’t stop there.  It must be perceived by the audience that all of the aforementioned is true!  This can neither be taught in school, nor faked.  It must be a genuine and deep full buy-in on the part of the audience or you’re out.  Now, Luther Vandross is no longer with us.  (See how carefully I had to say that?  People don’t play around with Luther-- and I’ve had soul my whole life!)  But now that he is gone, you’ve got to kick it up a notch and just imagine!  All I can say to Colfer is kudos!  Job well done.

Amber Riley
Lastly, I’ve got to bring up Mercedes’ Jones, played by the lovely Amber Riley.  Her song was “Beautiful,” by Christina Aguilera.  She too brought tears to my eyes, as she defied her evil cheerleading coach, Sue, portrayed by Jane Lynch, by standing up for herself and calling all the other students to join her in song.  Mercedes invited her classmates to come up to the front of the gymnasium if they had ever been hurt or felt badly about themselves, as most adolescents do at one time or another. 

As a mom, I love the fact that Mercedes always makes the choice to acknowledge her beauty and stand up for herself, despite descriptive words like, “fat.”  She goes on to ask her peers, “How many of you at this school feel fat, or you’re ugly, or you have too many pimples and not enough friends?  Well I’ve felt all those things about myself at one time or another.”  She begins singing, “I am beautiful no matter what they say and words won’t bring us down.”  Who doesn’t love Mercedes?  Every school needs a girl just like her to help boost every kid’s self-esteem.  What a fantastic role-model for kids and adults alike.

I’m a great fan of Mercedes, as she always seems to steal the show.  I love her strength, yet her innate ability to be vulnerable in the face of adversity, and in such an unashamed and courageous manner.  Hear her roar.  Her character’s courage really brings it all together for the entire cast and what I think the show is truly all about; truth, love, compassion, strength, courage, and standing together as one, for the benefit of all. 

We can all learn from Mercedes and her unique ability to remind us all that we’re only human.  What I love most about this girl is that she reminds me to be strong enough to accept my own personal weaknesses and vulnerabilities enough carve out a way to thrive and find strength within them, to essentially be strong enough to be weak, yet weak enough to be strong. 

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